On August 28, 2019, BrainGroup completed a training course for Ajinomoto Vietnam Company on methods of evaluation and analysis of the Trade Assistance Program. The program is intended for more than 20 middle managers and employees of Ajinomoto with the goal of measuring, quantifying the results of trade support activities and setting feasible marketing goals.
Training to improve skills for managers and employees in the Company is an essential and regular need of Ajinomoto. By practical application method, BrainGroup’s training program is encapsulated in one day. The course consists of four main parts: an overview of measurement of trade promotion programs, building a system of measurement and promotion programs, non-financial measurement indicators, measurement indicators. finance.
In addition, the course also helps students understand how to implement an effective commercial marketing process. These skills are very important to the sales and marketing team, helping the Company save costs and maximize profits.
Ajinomoto Vietnam was established in 1992, with 100% foreign invested capital, under Ajinomoto Group of Japan, specializing in manufacturing and supplying spices, producing donut flour, Birdy can coffee, Blendy instant drinks … With 2400 employees, the Company has 2 factories in Bien Hoa and Long Thanh, 5 large distribution centers in Hai Duong, Da Nang, Khanh Hoa, Dong Nai, Can Tho and 62 sales branches across the country.
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