BrainMark Vietnam attended the cultural and traditional event held by the cooperation between BrainMark and Tratigroup.
It is a part of the series of consulting programs of building corporate culture (Brain COC) that is implementing for Tratigroup
Corporate culture is often linked to “the soul of the corporation,” the beauty, and the “gene” of the business. In addition, it is also as permanent as the person’s spiritual life and personality and can be an essential factor that determines the success or failure of the culture in the long run. Thus, the BrainCOC tool will play an important role in building corporate culture, communicating ideology in a methodical way from the board of directors to each employee.
In the program, Tratigroup includes the participation of:
- Hoang Van Quang – Chairman of the Board of Tratigroup.
- Nguyen Thi Thu Trang – Vice Chairman of the Board of Tratigroup.
- Tran Viet Hung – Deputy General Director of Tratigroup Trading and Service Division.
- Bui Tuan Minh – Deputy General Director of Tratigroup’s Finance Division.
- Vu Van Manh – General Director of Tratimex Company.
- Hoang Van Minh – Deputy General Director of Tratimex Company.
- Nguyen Minh Tan – Director of VN Asphalt Company.
- Dinh The Tinh – Deputy Director of VN Asphalt Company.
And the managers and staff of Tratigroup, Tratimex, and VN Asphalt.
BrainMark Vietnam has the following attendees:
- MBA. David Tan Nguyen – Chief Strategy Officer of BrainMark Vietnam.
- Mr. Truong Quoc Bao – Deputy General Director of BrainGroup.
And the project specialists of the BrainMark Vietnam project.
The corporate culture is officially trained by MBA. David Tan Nguyen – Chief Strategy Officer of BrainMark Vietnam for members of Tratigroup.
During the program, BrainMark Vietnam had many activities to help managers better understand the 5 core values and 8 standards of Tratigroup. Especially, the exchange and discussion part between MBA. David Tan Nguyen – Chief Strategy Officer of BrainMark Vietnam, Mr. Hoang Van Quang – Chairman of the Board of Tratigroup and Mr. Tran Viet Hung – Deputy General Director of Tratigroup Trading and Services Division is one of the most outstanding parts.
According to the Board of Directors of Tratigroup, the reason Tratigroup made a decision to cooperate with BrainMark Vietnam is because BrainMark Vietnam has a clear governance model, a particular roadmap, and a team of experienced consultants in corporate culture construction. More importantly, it is committed to a lifetime warranty for customers without any additional costs, which makes Brainmark Vietnam outstandingly different from other governance consulting units in Vietnam.
Before the program ended, Tratigroup’s Board of Directors and managers signed an agreement that complies with Tratigroup’s corporate culture and received Tratigroup’s cultural award.
BrainMark Vietnam believes that effective internal communication will bring the highest efficiency and a new appearance to Tratigroup.
Tratimex – Trading and Transport Materials Import Export Joint Stock Company, a member company of Tratigrou and also a 100% Vietnamese-owned enterprise, specializes in importing and supplying asphalt and auxiliary products as well as transportation materials.
The company is currently one of the six leading enterprises in the supply of asphalt and auxiliary products, transportation materials in Vietnam, with impressive feats such as more than 20 years of production and business operations, over 150 employees, and more than 1,000 completed projects.