BRAINBOS – ‘WEAPON’ OF GROWTH ON COVID SEASON

(Doanhnhantrevn.vn) – The Covid-19 epidemic was increasingly unpredictable, “hurting” most businesses. Choosing any “weapon” for businesses to cope with and overcome this persistent crisis is not easy.

Excellent leaders always rely on a management system and measuring tools to manage the business. The long-lasting Covid-19 epidemic caused a series of businesses to suffer and even go bankrupt.

The problem for CEOs is to boldly restructure the business, apply advanced management solutions to overcome the crisis. However, finding and choosing a highly applicable management model suitable for each enterprise is not easy.

And, it should be particularly noted that the model must ensure two factors: stimulating growth, towards sustainable development of the business.

BrainBOS (Brain Business Operating System) is an advanced governance model with 7 key elements that create the value of an enterprise: Vision, Structure, Product, People, System, Implementation, Culture. If Vision is like the roof, then Culture is the foundation.

Houses that want to be stable must have supports. Structure, Product, People, System, Implementation are the 5 solid pillars that make up the BrainBOS Management House.

According to Mr. Nguyen Thanh Tan – Chairman of the Board of Directors of BrainGroup, which owns the exclusive rights to the BrainBOS management model, if the house is successfully built, the story of “boss going out, still running” will no longer be a slogan or a belief. dreams of CEOs.

According to Mr. Nguyen Thanh Tan, enterprises that want to successfully apply the BrainBOS growth business model must start from building a 5-year vision, including mission, vision, core values, business philosophy. joint, target. More than anyone, businesses must know what their mission is; Where will I go in the future; What are the core values ​​that I have always pursued; In the next 5 years, what numbers should I achieve in terms of revenue, market share, profit, and scale …

After the vision building is the corporate restructuring process. Specifically, a series of things to do such as reviewing – completing the organizational structure, functions – tasks of each functional department, staffing staff, job description of each position.

With the Product column, the work to be done is “packaged” by an 8-step process: building product development, market research, customer segmentation, brand positioning, product development, product prices, develop distribution strategies, build communication strategies. With the Human column, the most difficult thing is still recruiting the right people and assigning the right jobs. If you want to do that, you must build a capacity assessment system.

Next is the completion of the System pillar with a series of tools such as KPI, Salary 3P, AOP … and then building an implementation – control apparatus and finally building corporate culture.

With his experience in consulting implementation for many businesses in Vietnam, Mr. Tan recommended that during the construction of the BrainBOS Management House, businesses need to pay special attention to the implementation and control of strategies and items. pepper.

He explained: “A lot of businesses build methodical and detailed strategies, but in the end they still do not reach the goals. The reason is the lack of a team of enforcement and control. Every business is the same, without these two teams, all plans are only plans ”. Execution of speed, strict and regular control is also what Mr. Tan emphasized.

With the BrainBOS management model, BrainMark and a team of experienced experts will accompany the business for 5 years, committed to digital growth in 3 years. This is also considered as an outstanding advantage of BrainMark when implementing BrainBOS growth business model.

According to management experts, the wisdom always arises. To win Covid-19 and gradually restore the health of the business, the application of a suitable and advanced governance model is the wise choice of each CEO in the current period.

Gia Khiem
Source: Doanhnhantrevn.vn

Link: https://doanhnhantrevn.vn/brainbos-vu-khi-tang-truong-mua-covid-183977.html