The training program on building – implementing digital communication strategies and applying Digital marketing by BrainGroup in cooperation with Novartis Pharma Services AG in Ho Chi Minh City took place in 5 sessions, starting from 11/11/2019. Participants include 25 marketing heads, product managers and excutives in Novartis nationwide system.
With a method of combining theory and practice, the training program consists of two main parts: Developing and implementing digital communication strategies and Applying digital marketing in the pharmaceutical industry. Through the sharing of BrainMark lecturers and case studies, students are updated on Marketing & Digital Marketing knowledge, know how to build a media integration model for Digital Marketing, implement communication tactics …
From there, students can be confident to work with partners to design, build and optimize the website, understand google ads and know how to apply tools to build a Social Media strategy, avoid be wrong when using social media …
Novartis AG specializes in high quality pharmaceuticals and generic products from Sandoz and advanced eye care solutions, preventive vaccines, over-the-counter medicines, veterinary medicines, etc.
Team BrainGroup
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